October 19, 2010
malomatia launches its outdoor corporate ad campaign
malomatia’s Marketing & Alliances Department has launched its brand-new outdoor corporate ad campaign as part of its Marketing Plan for Q4, 2010. Confirming this news, the department’s Manager, Hussain Salatt informed that the campaign will kick off from October 19, 2010 with the installation of malomatia branded MUPIs in around 40 prime locations in Qatar. The high-tech outdoors campaign is scheduled to run until November 2, 2010.
Speaking about the outdoor campaign Hussain said, “To market malomatia’s unique services and solutions, small mushroom-like attractive hoardings will be installed in strategic locations, areas of high traffic and exposure including Airport Road, Lulu Hypermarket (Mattarkhadeem), C-Ring Road, Hamad Hospital, Defence RA, City Centre, Four Seasons Hotel, Diplomatic Area near City Centre, West Bay Lagoon area, Lusail RA, Diplomatic Club RA, and Ritz Carlton Hotel.”
He further maintained that to ensure highest returns, malomatia’s outdoor ad campaign is strategically being accompanied by a witty, keyboard inspired ‘Space+Shift+Delete+Enter’ corporate print ad campaign.
Started on October 17, 2010, the print ad campaign will run through the month of October featuring a series of effective and clever print ads with a ‘lead’ marketing message using a unique branded look and feel in leading newspapers including Al Arrayah, Al Sharq, Gulf Times, and The Peninsula.